Mobile is changing the world. Today, everyone has smartphones with them, constantly communicating and looking for information. In many countries, the number of smartphones has surpassed the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence.
Mobile Friendly websites allow more customers to be reached at a quicker rate, proving to be very beneficial. A crucial advantage is that it can increase customer satisfaction. Having a mobile friendly site will only benefit your website's reputation, making it look modern and relevant.
"67% of the users indicated they would be more likely to purchase a product or service from a business that built a mobile friendly website"
A mobile-friendly website is a website designed to display website content on mobile devices, that is, smartphones and tablets. It’s optimized for mobile devices because it makes it far easier for mobile users to read the desired content and navigate the website they choose to visit.
Namely, a mobile-friendly website easily adjusts to the screen size and resolution of the mobile devices that visitors to the site are using. This enables them to find what they’re looking for in a matter of seconds.
By formatting the interface and the content of your website in a manner that is mobile-friendly, not only will you make navigation easier and the text larger for it to be easier to read, but you will also optimize your website for touch screens by adding touch-friendly elements. And your website’s download speed will be improved measurably.
Why Make a Website Mobile Friendly?
The desktop version of a site might be difficult to view and use on a mobile device. The version that's not mobile-friendly requires the user to pinch or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the site. Alternatively, the mobile-friendly version is readable and immediately usable.
On Average, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.
"Mobile devices now account for nearly 2 of every 3 minutes spent online and The average user spends 4-5 hours per day on mobile."
Mobile is critical to your business and will continue to be so – whether you’re blogging about your favorite sports team, working on the website for your community theater, or selling products to potential clients. Make sure visitors can have a good experience on your site when they’re visiting from their mobile devices.
Google rolled out another one of its many ranking algorithm updates, stating that websites optimized for mobile devices will be given preference in mobile search engine results, urging website owners to improve their websites and provide their users with a better user experience.
Therefore, making your website mobile-friendly can significantly impact the ranking of your website in search engines. It can improve your search visibility, and enhance your brand identity and the user experience you provide. Furthermore, it can help you turn your website into a lead-generation machine.
Why you should go mobile right now
Your business will benefit in a number of ways when you optimize your website for mobile devices. Let’s take a look at the most crucial ones that can help you improve your business for the long haul.
Increased traffic to your website
Due to the growing number of mobile users, you can attract quite a large number of customers by providing them with an impeccable mobile experience. This will bring a lot more traffic to your website. People today use their smartphones even while watching TV, using their desktop or laptop computers. They continue to use them while traveling to work and often while at work.
"About 60% of search traffic comes from mobile devices"
What’s more, Google recognizes if a particular website is not mobile-friendly. They are less likely to display your website as a legitimate result in searches if it’s not optimized for mobile devices. Naturally, that could negatively affect your ranking in search engine result pages and leave you far behind your competition as you struggle to build your way up and bring more traffic to your website.
Among the Top 5 most exciting opportunities for digital marketers, mobile optimisation is at the top, ahead of even social media engagement and targeting / personalisation.
Better user experience
When you enable your target customers who are using mobile devices to easily access your website and find the goods or services they’re looking for in a matter of seconds, you greatly improve their user experience.
It’s much more likely now that the majority of your visitors are using smartphones and tablets to check out what you have to offer. So providing both desktop and mobile users with a better user experience should be one of your top priorities.
Better user experience means higher SEO ranking, since Google indexes user experience to determine the ranking of websites in search engines. Therefore, if you can provide your mobile users with a better user experience, you will improve your SEO ranking, which will help you improve your search visibility and bring you higher traffic.
Of course, this doesn’t mean you should completely ignore your customers and potential prospects who use desktop or laptop computers, since they still account for a significant amount of traffic coming to your site and they’re still an important part of your customer base.
Increased conversion rates
97% of websites fail at UX. Websites that fail at UX suffer from frustrated users and poor conversion rates.
48% say that, when sites don’t work well on their smartphones, it makes them feel like the companies don’t care about their business
Reduced bounce rates
To truly compete today and keep people on your site, it needs to be able to equally support both non-WiFi and WiFi connections, and in a perfect world, load a page in under 4 seconds.
Page load time is one of the most important elements of every successful website, as it can significantly affect your bounce and conversion rates. Specifically, a one-second delay in page load time can reduce your conversion rates by 7 percent, while a two-second delay in page load time can increase your bounce rates by as much as 87 percent.
More than half of mobile users today expect a site to load this amount of time, and approximately 80% are dissatisfied with browsing speed on their smartphones in general.
Optimise your website’s speed for better user experience and you’ll see the payoff in your business’ bottom line. Optimizing your website for mobile devices will help you achieve this as well since your website will work much better on your visitors’ tablets and smartphones, helping you reduce bounce rates and grow your customer base.
Increased customer loyalty
If you provide your customers with a better user experience, you’ll inspire customer loyalty, gaining life-long customers and ambassadors for your brand. A mobile-friendly website can help you do just that and it will help you boost your reputation and improve the image of your brand.
90% of mobile searches lead to action, over 50% lead to purchase
A satisfying mobile experience will help you build trust with your customers and establish greater brand engagement. You’ll have greater credibility and become a trustworthy resource for your customers whenever they need information you can provide them with. If you fail to provide your customers with the mobile experience they seek, you risk losing them, perhaps even permanently, to your competition.
Mobile Friendly Test
Having a mobile-friendly website is a critical part of your online presence. In many countries, smartphone traffic now exceeds desktop traffic. If you haven't made your website mobile-friendly, you should.
Search Console's Mobile-Friendly Test Tool is a quick, easy way to test whether a page on your site is mobile-friendly.
Use Mobile Friendly Test Tool
The Mobile-Friendly test tool is easy to use;
simply type in the full URL of the web page that you want to test.
Any redirects implemented by the page will be followed by the test. The test typically takes less than a minute to run.
Test results include a screenshot of how the page looks to Google on a mobile device, as well as a list of any mobile usability problems that it finds.
Mobile usability problems are issues that can affect a user that visits the page on a mobile (small screen) device, including small font sizes (which are hard to read on a small screen) and use of Flash (which isn't supported by most mobile devices).
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