SEO - Search Engine optimisation

Even the best products go unsold if customers don’t know where to find them. Give your business the attention it deserves with promotional tools that attract visitors and keep them coming back.

Whether you’re launching a new product, building a web presence for your retail location, or starting a dropshipping business, when you’re trying to sell online you have an important problem to solve:

how do you get customers to find your store? People who find your online store in a search engine are probably looking for products like yours, so they are more likely to buy something.

You can use search engine optimization (SEO) to improve the search engine ranking for your store and help customers find your products.

SEO Overview 

Many people searching for something on the internet begin with a search engine like Google or Bing.

These search engines are designed to use a variety of information from websites to create a ranked list of results for a particular search query.

Search engines determine which websites are most likely to be relevant to the search query, and then show the results in order of their relevance.

There are many factors that can make your online store appear higher in search results:

  • the number of natural (not paid or social media) links pointing to your store from other websites
  • the authority of the website based on engagement and other factors
  • the age of your domain name
  • website structure and content that is optimized for search engines

When you are new to selling online, it can be difficult to do much about the first three factors. It takes time to build a reputation for your brand and get other sites to link to yours. You can plan for the long term in your content strategy.

In the short term, the easiest way to get more traffic to your online store is to optimize your content so that a search engine recognizes it as relevant to queries related to your products. This is what we mean by SEO.

When people search for you online, make sure your site shows up.

If you want people to find your business when they search online, you need to make sure your website shows up on search engines. SEO is the process of making your website more “friendly” for search engines like Google, Bing or Yahoo.

which helps them categorize your site and display it in relevant search results. Optimising your site can improve its organic search result ranking, making your business easier to find when potential customers search for products and services related to your business.

Infinity Webpro features an advanced ecommerce CMS & shopping cart that offer built in Search Engine Optimisation (SEO) features. These SEO features ensure that your ecommerce website gets a lot of traffic and sales from Google, Bing, and Yahoo.

Under the hood, Infinity Webpro SEO-friendly CMS allows best practices like customisable H1, title and meta tags. It also automatically generates sitemaps.xml files so new products and site changes show up on search engines quickly.

Why SEO is Important?

Over 94% of people who use Google only look at the first page of search results, and most people only click on the first three results. 83% of people worldwide use Google, but this concept applies to every search engine. So what do you do if your small business website appears on the 12th page of results instead of the first page?

Search engine optimization, or SEO, is the process of increasing your site position and page rank organically through quality backlinks and effective keywords. SEO is the most effective way to increase traffic to your website.

There are over 180,000,000 registered websites today, which means people rely heavily on search engines to find exactly what they are looking for. If they don’t find it on the first page, they prefer to adjust their search terms and start from scratch instead of searching on subsequent results pages.

People who search for exactly what you offer and see your site on the first page of results are considered ideal visitors because they are the most likely to convert into customers, subscribers, etc. If your website isn’t in the top few results, let alone the first page, it’s almost like your website does not exist. Which ultimately means it’s almost like your business doesn’t exist, either.

Site position and page rank

A site’s position is determined by page rank. Every website has a ranking for particular keywords or search terms. Originally, search engines worked by tracking all the words on webpages. If you searched for ‘Infinity Webpro,’ you’d get back a list of websites containing those two keywords.

The websites that contained those keywords most often would be ranked toward the top.

Now, websites are graded by search engines on two main criteria: backlinks and keywords. Websites that are referred to often by other websites, or backlinked, are more likely to be considered relevant by search engines.

Websites are ranked by the number and quality of backlinks to it from other websites.

Keywords let Google see your website and know what it is about, while backlinks determine how much Google trusts your site to be relevant. Both keywords and backlinks are essential in moving your website up the search result food chain.

There are two corresponding components to moving up the chain: On-site and Off-site SEO.

On-site SEO involves optimizing your website to contain relevant keywords. Off-site SEO involves you working to create backlinks to your website that originate from other sources.

Links to your site can be created by using social media, articles, blog posts, discussion boards and more.

The more influential or legitimate the website is that links back to you, the more effect the backlink from that site is going to have on your search result ranking.

Growing your business through SEO

SEO lets you focus your efforts on the exact people you want to visit your website. Because businesses are able to target ideal visitors instead of relying on broad ads, 72% of businesses say SEO gives them the most bang for their buck compared to newspaper or television ads.

After running the numbers in new revenue, it becomes apparent why SEO is valuable – especially for small businesses.

You aren’t completely done when your page reaches the front page of search engines. Ideal visitors are even more likely to become customers or subscribers if your website is well-designed, has clear contact information and polite staff ready to answer any inquiries.

Good SEO takes time

Because almost everyone relies heavily on search engines to find anything online, SEO is the most effective way to increase traffic to your site. Good SEO takes time, so the sooner you start, the sooner you can move up the page rank ladder.

We’ve got you covered

All Infinity Webpro Plans Includes with Free advanced ecommerce CMS & shopping cart that offer built in Search Engine Optimisation (SEO) features. These SEO features ensure that your ecommerce website gets a lot of traffic and sales from Google, Bing, and Yahoo
 
Think of Infinity Webpro as your very own IT department, with free, unlimited hosting, top-of-the-line security, an enterprise-grade infrastructure, and around-the-clock support. Get personalised support from our Customer Care Team via Email or live chat, or join a live webinar. Reach out any time — we’re here for you. 

 

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